About Us

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Brand Story

For the past 40 years, Korean-Americans have come this far,
fighting through fire, through cold streets,
and protecting ourselves.

 

Amid the ashes of the 1992 LA riots,
we were the ones who stood on rooftops
to protect our families and communities.

And the sprint and fighting spirit that Chan Ho Park displayed on the mound,
and Heung Min Son on the world stage,
reaffirmed the Korean spirit that “Koreans persevere to the end.”

That resilience, that pride.

 

KFIT was built on that very history.

The reason we pour our soul into every piece of steel and every weld is because we want to pass that “Korean spirit” on to your gymnasium and gym.

KFIT is a premium fitness brand that embodies the Korean spirit, honesty, and

combat spirit.

We don’t simply manufacture exercise equipment;

we aim to bring the Korean spirit of perseverance and technical prowess to the American market.

All KFIT products are designed to meet high-intensity commercial standards, guaranteed durability,

and optimized for Taekwondo,Martial Arts,CrossFit, and HYROX training.

스크린샷 2025-12-23 오후 4.12.02

KFIT’s logo combines the Taegeukgi’s 

“geon-gon-gam-ri” (乾坤坎離) and the traditional Korean tiger’s vigor·courage·spirit.

• Black lines → Focus and restraint
• Tiger shape → The spirit of power, precision, and a frontal assault

 

This logo is not simply decorative; it embodies the spirit of Korean martial arts.

The presence of the KFIT logo in a gym symbolizes the Korean “Warrior Spirit.”

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